AutomationSurgeon Website Redesign Plan
Version: 1.0
Purpose: Complete build plan for the redesigned automationsurgeon.com — problem-based navigation, circular content loop, free audit entry model, rev.io-inspired repeating card design.
1. Architecture Decisions (Locked)
| Decision | Choice | Rationale |
|---|---|---|
| Navigation structure | Problem-based | Visitors search for problems, not tiers. "Email going to spam" beats "Tier 1." |
| Entry point | Free audit with credit model | Zero cost if no issues found; audit credit applies toward project if they move forward |
| Social proof | Anonymous case studies | No client permission needed; focus on metrics and outcomes |
| Video testimonials | Not yet | Add later |
| Visual design | Rev.io repeating card pattern | Consistent card layout with: Problem → Outcome → Proof → CTA |
| Blog strategy | 3 posts per problem area (9 total) | Drive search traffic to service pages, not the other way around |
2. The Free Audit Model
This is the main entry point for the entire site. Every CTA leads here.
How It Works
| Scenario | Result |
|---|---|
| Audit finds no issues | 100% free — "nothing to fix, no charge" |
| Audit finds issues, client moves forward | Audit cost credited toward the project invoice |
| Audit finds issues, client doesn't move forward | Client pays standard audit rate |
Why This Works
- Removes the "why am I paying just to see if I have a problem?" objection
- Creates urgency: "You're probably leaving money on the table — let's check for free"
- Qualifies leads automatically (people who book audits are ready to buy)
On-Site Language (Use Consistently)
"Book a free audit. If we don't find anything worth fixing, it costs you nothing. If we do, the audit fee credits toward your project."
Audit Types by Problem Area
| Problem Area | Audit Name | Standard Rate | Time Required |
|---|---|---|---|
| Email Deliverability Assessment | $350–$750 | 1–2 hours | |
| Infrastructure | M365 Zero Trust Health Check | $750–$1,500 | 5–8 hours |
| Infrastructure | Azure FinOps Cost Audit | $750–$1,500 | 5–8 hours |
Note: The email audit is the lowest-friction entry point and should be promoted most aggressively.
3. Site Map
automationsurgeon.com
│
├── / (Homepage)
│
├── /email
│ ├── /email/deliverability-fix [Tier 1]
│ └── /email/migration [Tier 2]
│
├── /automation
│ ├── /automation/ai-email-triage [Tier 1]
│ ├── /automation/ai-workflow-agent [Tier 2]
│ └── /automation/employee-onboarding [Tier 2]
│
├── /infrastructure
│ ├── /infrastructure/m365-security [Tier 1]
│ ├── /infrastructure/sharepoint-teams [Tier 2]
│ ├── /infrastructure/azure-dashboards [Tier 2]
│ ├── /infrastructure/intune [Tier 3]
│ ├── /infrastructure/azure-landing-zone [Tier 3]
│ └── /infrastructure/gcc-high [Tier 3]
│
├── /case-studies
│
├── /about
│
├── /blog
│ ├── /blog/why-emails-go-to-spam
│ ├── /blog/email-migration-mistakes
│ ├── /blog/spf-dkim-dmarc-explained
│ ├── /blog/20-hours-wasted-manual-processes
│ ├── /blog/what-is-ai-triage-agent
│ ├── /blog/cost-of-manual-onboarding
│ ├── /blog/m365-security-holes
│ ├── /blog/sharepoint-setup-mistakes
│ └── /blog/azure-is-costing-you-more
│
└── /contact (or /audit — the booking page)
Total pages to build: 6 service overview/area pages + 12 service detail pages + 1 homepage + 1 case studies + 1 about + 9 blog posts + 1 contact = ~31 pages
4. Circular Content Loop
How every page connects to every other page — no dead ends.
[SEARCH] → Blog Post
↓ (body link: "Want us to fix this for you?")
Service Detail Page (Tier 1/2/3)
↓ (body section: "See how this worked for a real company")
Case Study Card
↓ (footer CTA: "Start with a free audit")
Audit Booking Page
↓ (confirmation email: "While you wait, read...")
Back to Blog
Rule: Every page must have: 1. At least one link to a service page 2. At least one case study reference 3. One CTA button pointing to the audit booking page
5. Homepage Design
Layout (Top to Bottom)
HERO:
Headline: "Secure. Modernize. Automate."
Subhead: "Your Microsoft 365 environment — locked down, brought up to date,
and running on autopilot. From a $1,050 email fix to a $17,500
compliance migration."
CTA: [Book a Free Audit] [See What We Fix →]
Note: The master strategy calls for a "supercut video" as the hero visual — short 30–60 second highlights reel of real project work. Flag as a Phase 2 website asset, not blocking launch.
TRUST BAR (under hero):
Microsoft Partner | 8x Certified | 40+ Projects | 100% Job Success Score
THREE PROBLEM CARDS (rev.io pattern — equal width, side by side):
┌──────────────────────┐ ┌──────────────────────┐ ┌──────────────────────┐
│ 📧 Email │ │ ⚡ Automation │ │ ☁️ Infrastructure │
│ │ │ │ │ │
│ "Emails going to │ │ "Wasting hours on │ │ "M365 security gaps, │
│ spam. Invoices │ │ manual approvals, │ │ device management, │
│ bouncing. Clients │ │ data entry, or │ │ or cloud that's │
│ not getting your │ │ email sorting?" │ │ costing too much?" │
│ messages?" │ │ │ │ │
│ │ │ AI agents that run │ │ We set it up right, │
│ Fixed in days, not │ │ your workflows so │ │ secure it properly, │
│ weeks. │ │ your team doesn't │ │ and cut your bill. │
│ │ │ have to. │ │ │
│ [Fix My Email →] │ │ [Automate This →] │ │ [Fix My Infra →] │
└──────────────────────┘ └──────────────────────┘ └──────────────────────┘
HOW THE AUDIT WORKS (3-step visual):
Step 1: Book a 30-min audit (free)
Step 2: We diagnose the problem and tell you exactly what's wrong
Step 3: If we find something worth fixing → we quote it and credit the audit toward the project
If we don't → it cost you nothing
ANONYMOUS CASE STUDY STRIP (3 cards):
[Email] Professional services firm — Bounce rate 8% → 0.4%. Recovered $3K/month in lost invoices.
[Automation] E-commerce company — Invoice processing time 4 hours/day → 15 minutes.
[Infrastructure] Legal firm — Azure bill reduced 34%. GCC High compliance achieved in 7 weeks.
WHY US (3 trust signals):
✓ Microsoft Partner (ID: 7036966) — official, verifiable
✓ 31 projects, 100% success rate on Upwork — track record
✓ You talk to the engineer who builds it — no account managers
BOTTOM CTA:
"Not sure which service you need? Start with a free audit. We'll tell you."
[Book Free Audit →]
6. Problem Area Overview Pages
Each of the three top-level pages (/email, /automation, /infrastructure) follows the same layout.
Example: /email
HEADLINE:
"Your email problems. Diagnosed and fixed."
SUB:
"Whether emails are going to spam, you're moving to Microsoft 365,
or you need an AI to handle the inbox — start here."
---
SERVICE CARDS (stacked vertically, rev.io pattern):
┌─────────────────────────────────────────────────────┐
│ Email Deliverability Fix │
│ $1,050 – $1,750 · 3–5 business days │
│ │
│ PROBLEM: Emails landing in junk. Bounces over 5%. │
│ Invoices and proposals your clients never see. │
│ │
│ FIX: SPF/DKIM/DMARC audit + setup + validation. │
│ │
│ RESULT: 95%+ inbox delivery rate. Typically │
│ resolved within 48 hours of implementation. │
│ │
│ [See Full Details] [Book Free Audit] │
└─────────────────────────────────────────────────────┘
┌─────────────────────────────────────────────────────┐
│ Email Migration (Gmail / Exchange → M365) │
│ $2,100 – $4,200 · 2–3 weeks │
│ │
│ PROBLEM: Outgrowing your current email. Moving │
│ platforms. Worried about downtime or lost emails. │
│ │
│ FIX: Zero-downtime migration of all mailboxes, │
│ calendars, contacts, and archives. │
│ │
│ RESULT: 100% data integrity. Users don't notice │
│ the switch. Complete in 2–3 weeks. │
│ │
│ [See Full Details] [Book Free Audit] │
└─────────────────────────────────────────────────────┘
---
CASE STUDY STRIP:
"Companies we've fixed →"
[2 anonymized case study cards, email-focused]
---
BOTTOM CTA:
"Not sure which one you need? Start with a free email audit."
[Book Free Email Audit →]
7. Individual Service Pages (Template)
All 12 service pages use this same structure. This is the core selling page.
TEMPLATE:
[BREADCRUMB: Home > Email > Email Deliverability Fix]
HERO:
Headline: "[Problem statement as question]"
Example: "Are your emails going to spam?"
Subhead: "[Specific outcome] in [specific timeframe]."
Example: "95%+ inbox delivery rate in 3–5 days."
CTA: [Book Free Email Audit] — no risk, credit toward project
---
IS THIS YOU? (Diagnosis section)
"You might need this if:"
• [Symptom 1]
• [Symptom 2]
• [Symptom 3]
• [Symptom 4]
"This is probably NOT the right service if you need: [→ link to relevant alternative service]"
---
WHAT'S INCLUDED:
✓ [Deliverable 1]
✓ [Deliverable 2]
✓ [Deliverable 3]
✓ [Deliverable 4]
✓ [Deliverable 5]
Timeline: [X days/weeks]
Investment: $[X] – $[Y]
Support: [14/30/60] days included
---
RESULTS:
Before → After table (or bullet metrics):
• [Metric 1]: [Before] → [After]
• [Metric 2]: [Before] → [After]
• [Impact]: [Business outcome]
---
CASE STUDY (1 anonymized example):
┌──────────────────────────────────────────┐
│ [Industry], [Company Size] │
│ │
│ PROBLEM: [1 sentence] │
│ SOLUTION: [1 sentence] │
│ RESULT: [Specific metric] │
│ │
│ "[Quote from client, anonymized]" │
│ — [Title], [Industry] company │
└──────────────────────────────────────────┘
---
THE PROCESS (How it works):
Day 1: [Step]
Day 2–3: [Step]
Day 4–5: [Step]
→ Audit credit: If you book a project after the audit,
today's audit cost comes off your invoice.
---
FAQ (3–5 questions, targeted at real objections):
Q: [Objection 1]
A: [Answer]
Q: [Objection 2]
A: [Answer]
---
RELATED SERVICES (upsell + cross-sell):
"Clients who solved this often moved on to:"
[Service Card 1] [Service Card 2]
---
BOTTOM CTA (repeated):
"Start with a free audit. We'll diagnose the problem, tell you
exactly what it will take to fix it, and credit the audit toward
your project if you move forward."
[Book Free Audit →]
8. All 12 Service Pages: Key Copy Elements
PROBLEM AREA: EMAIL
/email/deliverability-fix
- Headline: "Are your emails going to spam?"
- Subhead: "95%+ inbox delivery rate — typically fixed in 3–5 days."
- Symptoms: Emails bouncing, landing in junk, invoice delays, low campaign open rates, new domain not warming up
- Deliverables: SPF/DKIM/DMARC audit + setup, blacklist check, inbox placement test, before/after report, 14-day support
- Key metric: Bounce rate 5–10% → <0.5%
- Audit credit: Email Deliverability Assessment ($350–$750) credits toward this service
- Upsell: Email Migration (if they're also moving to M365)
- Keywords: email deliverability fix, emails going to spam, DKIM DMARC SPF setup, fix email bounce rate
/email/migration
- Headline: "Moving your email to Microsoft 365?"
- Subhead: "Zero downtime. Zero data loss. Done in 2–3 weeks."
- Symptoms: Outgrowing Gmail/Exchange, merger/acquisition, wanting Microsoft 365 ecosystem, compliance requirements
- Deliverables: Source audit, zero-downtime migration plan, full mailbox migration (email/calendar/contacts/archives), DNS cutover, user comms, 100% integrity check, 14-day support
- Key metric: 0 downtime, 0 data loss, 100% mailbox migration
- Pricing anchor: Small (1–50 mailboxes): $2,100–$2,800
- Upsell: M365 Security Quick Win (after migration, lock it down), SharePoint/Teams Setup
- Keywords: email migration to Microsoft 365, Gmail to M365 migration, Office 365 email setup, Exchange to M365
PROBLEM AREA: AUTOMATION
/automation/ai-email-triage
- Headline: "Is your team drowning in email?"
- Subhead: "An AI agent that sorts, categorizes, and routes your inbox — so your team doesn't have to."
- Symptoms: Hours spent manually sorting emails, support emails going to wrong people, sales leads buried, urgent items missed
- Deliverables: AI model trained on email patterns, auto-categorization, smart routing, Outlook/Gmail integration, docs, 14-day support
- Key metric: 50–70% reduction in time spent triaging email
- Upsell: AI Workflow Agent (extend AI beyond email)
- Keywords: AI email triage, email automation, automatic email categorization, smart inbox management
/automation/ai-workflow-agent
- Headline: "What if your most repetitive processes ran automatically?"
- Subhead: "Custom AI agents that handle invoice processing, approvals, data entry, and more."
- Symptoms: Manual invoice processing, spreadsheet-based approvals, hours spent on data entry, inconsistent process execution
- Deliverables: Process discovery, custom workflow design + build, integration setup (CRM/databases/M365), testing, Loom walkthrough, 30-day support
- Key metric: 50–80% reduction in manual time for target process
- Use cases (visible on page): Invoice processing, lead qualification, data entry, approval routing, customer onboarding
- Upsell: Automation-as-a-Service retainer (keep it running + add workflows monthly)
- Keywords: business process automation, workflow automation, AI agent, invoice processing automation, n8n automation
/automation/employee-onboarding
- Headline: "How long does it take to set up a new employee?"
- Subhead: "Turn a 4-hour IT task into a 15-minute automated workflow."
- Symptoms: IT spending hours per new hire, missed licenses or permissions, offboarding leaves zombie accounts, no audit trail
- Deliverables: Trigger setup, automated Entra ID provisioning, license assignment, Teams/SharePoint groups, Intune enrollment, welcome email, offboarding workflow, docs, 30-day support
- Key metric: 4–6 hour onboarding → under 15 minutes
- ROI line: "At $50/hour IT cost, 50 hires/year = $15,000 in labor. This pays for itself."
- Upsell: Intune Deployment (device management alongside onboarding)
- Keywords: automated employee onboarding, IT onboarding automation, Microsoft 365 user provisioning, Entra ID automation
PROBLEM AREA: INFRASTRUCTURE
/infrastructure/m365-security
- Headline: "Is your Microsoft 365 actually secure?"
- Subhead: "MFA, Conditional Access, and Defender — configured correctly — in one week."
- Symptoms: No MFA enforced, low Secure Score, legacy auth enabled, no threat detection, unknown security posture
- Deliverables: Security audit (baseline), MFA rollout (Entra ID), Conditional Access policies, Defender configuration, Secure Score before/after, 14-day support
- Key metric: 40–60 point Secure Score improvement (immediately)
- Audit credit: M365 Zero Trust Health Check ($750–$1,500) credits toward this service
- Upsell: Intune Deployment (after security is locked down, manage the devices)
- Keywords: Microsoft 365 security, M365 MFA setup, Conditional Access configuration, M365 security audit
/infrastructure/sharepoint-teams
- Headline: "Is your team still emailing attachments?"
- Subhead: "SharePoint and Teams — organized, permission-controlled, and actually adopted — in 2–3 weeks."
- Symptoms: Files everywhere (email, desktop, random drives), version confusion, no permission structure, remote collaboration pain
- Deliverables: File structure audit + design, SharePoint/Teams build, file migration, permission setup, Power Automate integrations, 2-hour team training, docs, 14-day support
- Key metric: 70%+ reduction in email attachments
- Pricing anchor: Basic (files + sites): $2,100–$2,800
- Upsell: AI Workflow Agent (automate the processes that now live in SharePoint)
- Keywords: SharePoint setup, Teams document management, Microsoft 365 file organization, SharePoint migration
/infrastructure/azure-dashboards
- Headline: "Can you see what your Azure is actually doing?"
- Subhead: "Custom Power BI dashboards showing cloud cost, security posture, and compliance — delivered automatically."
- Symptoms: No visibility into Azure spend, manual reporting, can't answer executive questions about security/cost, no alerts
- Deliverables: Requirements session, data source connections (Log Analytics, Graph API, Cost Management), Power BI dashboard build, automated scheduled delivery, docs, 14-day support
- Key metric: Real-time visibility into Azure spend + security — automated monthly reports
- Upsell: Azure Landing Zone (if dashboards reveal architectural problems), Fractional Cloud Architect retainer
- Keywords: Azure dashboard, Power BI Azure reporting, cloud cost visibility, Microsoft 365 reporting
/infrastructure/intune
- Headline: "Managing a growing device fleet without Intune?"
- Subhead: "Full Intune deployment — enrollment, policies, app deployment — done in 3–4 weeks."
- Symptoms: No centralized device management, manual software installs, devices out of compliance, no security policies enforced on endpoints
- Deliverables: Device inventory audit, Intune environment setup, enrollment policies (all OS), app deployment automation, Conditional Access integration, compliance policies, phased rollout, 30-day support
- Key metric: 100% device visibility + automated policy enforcement
- Pricing anchor: Small (10–50 devices): $3,500–$4,200
- Upsell: Azure Infrastructure (Intune often reveals broader architecture needs)
- Keywords: Intune deployment, Microsoft Intune setup, mobile device management, MDM implementation
/infrastructure/azure-landing-zone
- Headline: "Need a cloud foundation that won't cost you later?"
- Subhead: "Azure built right the first time — governance, security, cost guardrails — in 4–6 weeks."
- Symptoms: Ad-hoc Azure environment ("click-ops"), no governance, security gaps, unpredictable costs, not compliance-ready
- Deliverables: Environment audit + strategy session, landing zone architecture (CAF-aligned), subscription structure, RBAC design, network design, storage config, monitoring/logging, backup + DR planning, cost guardrails, docs + runbooks, 30-day support
- Key metric: 30–50% cost reduction vs. poor architecture over 12 months
- Pricing anchor: Simple (single environment): $5,600–$7,000
- Upsell: IaC Modernization (take the landing zone and make it code), Fractional Cloud Architect retainer
- Keywords: Azure landing zone, Azure infrastructure setup, cloud architecture Azure, Azure governance
/infrastructure/gcc-high
- Headline: "Working with the DoD or federal agencies?"
- Subhead: "GCC High migration and CMMC compliance — handled, documented, and audit-ready."
- Symptoms: Need to comply with CMMC/FedRAMP/NIST 800-171, current environment not compliant, pursuing government contracts, DoD contract requirements
- Deliverables: Compliance gap assessment, GCC High tenant setup, security documentation (SSP, POA&M), infrastructure migration, data migration with audit trail, access + auth setup, compliance reporting automation, ATO docs, 60-day support + 90-day compliance consulting
- Key metric: CMMC Level 1/2/3 compliance achieved; GCC High migration complete
- Pricing anchor: CMMC L1/2: $8,400–$11,200
- Upsell: Fractional Cloud Architect (ongoing compliance posture monitoring)
- Keywords: GCC High migration, CMMC compliance, FedRAMP, NIST 800-171, government contractor Microsoft 365
9. Case Studies Page (/case-studies)
Layout: Filter bar + card grid
Filter options: Email | Automation | Infrastructure | All
Card template:
┌──────────────────────────────────────┐
│ [Tag: Email / Automation / Infra] │
│ │
│ Industry: [Professional Services] │
│ Company size: [25 employees] │
│ │
│ Problem: [1 sentence] │
│ Solution: [Service name + tier] │
│ │
│ Result: [The number that matters] │
│ ───────────────────────────────── │
│ "Quote from the client (anon)" │
│ — Operations Director │
│ │
│ [Read Full Case Study →] │
└──────────────────────────────────────┘
Initial case studies to write (pull from SOP-34/Upwork history):
| # | Area | Service | Industry | Key Metric |
|---|---|---|---|---|
| 1 | Deliverability Fix | E-commerce | Bounce rate 5% → 0.4% | |
| 2 | Infrastructure | Azure/M365 | Professional Services | Azure costs reduced |
| 3 | Infrastructure | SharePoint/Compliance | Legal | Document chaos eliminated |
| 4 | Infrastructure | Intune + M365 Security | Technology firm | Device compliance 0% → 100% |
| 5 | Automation | AI Workflow | Business Services | Hours per day eliminated |
10. About Page (/about)
Purpose: Build personal trust (one-person operation; clients are buying Anton, not a team).
Sections: 1. Who you are — "I'm Anton. I'm a Microsoft Partner, 8x certified, and a military veteran. I built AutomationSurgeon because businesses deserve expert-level cloud and automation help without agency overhead." 2. What you bring — Microsoft Partner ID, certifications list, Upwork track record (31 projects, 100% JSS, Top Rated) 3. How you work — "You talk to the person who builds it. No account managers. No handoffs." 4. Values — "I don't upsell you into work you don't need. If the audit comes back clean, I'll tell you — and charge you nothing." 5. CTA — "Want to meet before you commit? Book a free 20-minute consultation."
11. Blog Posts (9 Initial Posts)
Each post has: a keyword target, a natural link to a service page, and a bottom CTA for the free audit.
| Post | Target Keyword | Links To | CTA |
|---|---|---|---|
| "Why Your Emails Are Going to Spam (5 Common Causes)" | "emails going to spam" / "email deliverability fix" | /email/deliverability-fix | Book free email audit |
| "The Real Cost of a Failed Email Migration" | "email migration risks" / "Gmail to Microsoft 365" | /email/migration | Book free audit |
| "SPF, DKIM, DMARC Explained — Without the Jargon" | "SPF DKIM DMARC explained" / "email authentication" | /email/deliverability-fix | Book free email audit |
AUTOMATION
| Post | Target Keyword | Links To | CTA |
|---|---|---|---|
| "20 Hours a Week Your Team Is Wasting on Manual Processes" | "automate business processes" / "workflow automation" | /automation/ai-workflow-agent | Book free consultation |
| "What Is an AI Email Triage Agent? (And Do You Need One?)" | "AI email triage" / "email automation" | /automation/ai-email-triage | Book free consultation |
| "What It Actually Costs to Onboard a New Employee Manually" | "employee onboarding automation" / "IT onboarding" | /automation/employee-onboarding | Book free consultation |
INFRASTRUCTURE
| Post | Target Keyword | Links To | CTA |
|---|---|---|---|
| "Your Microsoft 365 Security Has More Gaps Than You Think" | "M365 security" / "Microsoft 365 security audit" | /infrastructure/m365-security | Book free M365 audit |
| "How Most Companies Get SharePoint Wrong (And How to Fix It)" | "SharePoint setup" / "SharePoint best practices" | /infrastructure/sharepoint-teams | Book free consultation |
| "Why Azure Is Probably Costing You More Than It Should" | "Azure cost optimization" / "reduce Azure bill" | /infrastructure/azure-landing-zone | Book free Azure audit |
12. Design System (Rev.io Pattern Applied)
The Repeating Card Block
Every service, case study, and blog post uses a variant of this block:
┌────────────────────────────────────────────┐
│ [Icon or label] Service / Post Name │
│ Price range + Timeline (for services) │
├────────────────────────────────────────────┤
│ │
│ PROBLEM: [1–2 lines of specific pain] │
│ │
│ OUTCOME: [1–2 lines of specific result] │
│ │
│ PROOF: [metric or quote] │
│ │
│ [PRIMARY CTA BUTTON] [Secondary link] │
│ │
└────────────────────────────────────────────┘
Color / Visual Hierarchy (Follow Rev.io)
- Consistent card border radius, consistent padding
- Icon per problem area (email, automation, infrastructure — pick 3 icons and stick with them)
- CTA buttons: same color, same size, always visible without scrolling
- Case study and testimonial blocks use a distinct background color (not white — light gray or accent)
- Trust signals (Microsoft Partner, certifications, Upwork stats) always visible in footer
CTA Buttons (Use Exactly These Labels)
| Context | CTA Label |
|---|---|
| Email services | "Book Free Email Audit" |
| Infrastructure services | "Book Free M365/Azure Audit" |
| Automation services | "Book Free Consultation" |
| General / homepage | "Book a Free Audit" |
| Navigation/header | "Get Started" |
13. Build Order
Build in this sequence — each phase is shippable on its own.
Phase 1: Core Email Pages (Ship First)
- Homepage (simplified — hero + 3 cards + trust bar + CTA)
- /email — problem area overview
- /email/deliverability-fix — Tier 1 service page
- /email/migration — Tier 2 service page
- /contact or /audit — booking page
Why first: Email deliverability is your easiest conversation. Highest search volume for someone at the bottom of the funnel. Fastest to explain. Gets the site live.
Phase 2: Automation Pages
- /automation — problem area overview
- /automation/ai-email-triage
- /automation/ai-workflow-agent
- /automation/employee-onboarding
Phase 3: Infrastructure Pages
- /infrastructure — problem area overview
- /infrastructure/m365-security
- /infrastructure/sharepoint-teams
- /infrastructure/intune
- /infrastructure/azure-landing-zone
- /infrastructure/gcc-high
- /infrastructure/azure-dashboards
Phase 4: Proof Layer
- /case-studies — page + first 3 case study cards
- /about
Phase 5: Blog (Traffic Engine)
- 3 email blog posts
- 3 automation blog posts
- 3 infrastructure blog posts
Blog is Phase 5 because the service pages need to exist for blog posts to link to. Traffic from blog posts is long-term (3–6 months for SEO). Get the conversion pages live first.
14. Content Gaps (What Needs to Be Written)
| Item | Status | Action |
|---|---|---|
| Case studies (5 minimum) | Need to write from Upwork history + SOPs | Draft from SOP-34 Upwork section — keep anon |
| Service page copy for all 12 services | Not written yet | Use this document as brief, write per template |
| 9 blog posts | Not written yet | Write in Phase 5, keyword-targeted |
| Audit booking page copy | Not written | Write the free audit guarantee language |
| About page | Exists in index.md as summary | Expand with Upwork credentials and personal positioning |
| Homepage hero copy | Exists in index.md | Refine for conversion (shorter, more specific) |
15. SEO Notes
- All service pages should have: title tag <60 chars, meta description <160 chars, H1 = page headline, H2s = major sections
- Blog posts should be 800–1,500 words (enough depth to rank, not padded)
- Internal linking rule: every blog post links to at least one service page; every service page links to at least one case study and one blog post
- Google Search Console: set up tracking from day one (SOP-31)
- Local SEO: GBP (Google Business Profile) stays active per SOP-47 — posts link to new service pages
This document serves as the complete brief for building automationsurgeon.com. All copy, design, and page structure decisions flow from this plan.