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SOP-15: Loom Demo Scripts

The AutomationSurgeon's Founder-Led Video Demonstration Framework
Version 2.0
Owner Founder
Trigger Client presentations, sales calls, marketing content creation
Purpose To provide standardized scripts and frameworks for creating compelling Loom video demonstrations that showcase automation solutions, build credibility through Anton's expertise, and drive client engagement.

1. Core Principles

  • Founder-Led Presentation: All demos feature Anton's expertise and personal touch
  • Professional Structure: Videos follow a consistent Hook, Problem, Solution, Results, and Call-to-Action structure
  • Production Standards: Videos are kept concise (3-5 minutes), with high-quality audio/video and professional tone
  • Credibility Building: Leverage Microsoft AI-102 certification and demonstrated expertise

2. Demo Script Templates

2.1. Invoice Processing Automation Demo

  • Hook: "Hi, I'm Anton, founder of AutomationSurgeon. I'm going to show you how to eliminate manual invoice processing, saving you 2-3 hours per day."
  • Credibility: "With my background in enterprise automation and AI integration, I've helped dozens of companies solve this exact problem."
  • Problem: Showcase the current manual process of data entry, reminders, and tracking, highlighting bottlenecks and errors.
  • Solution: Demonstrate the automated workflow: AI data extraction, bill creation in accounting software, and automated reminders.
  • Results: Emphasize the time savings (15-20 hours/week), error elimination, and improved cash flow visibility.
  • CTA: "Schedule a free diagnostic call with me to discuss your specific workflow—link in the description."

2.2. Customer Onboarding Automation Demo

  • Hook: "Hi, I'm Anton from AutomationSurgeon. I want to show you how we transform customer onboarding from a manual, error-prone process into a seamless, automated experience."
  • Credibility: "I'm Microsoft AI-102 certified and specialize in building enterprise-grade automation systems for mid-market companies."
  • Problem: Describe the delays and inconsistencies of manual account creation, welcome emails, and access provisioning.
  • Solution: Demonstrate the automated workflow: instant account creation, personalized welcome emails, and scheduled follow-ups.
  • Results: Highlight the 90% faster onboarding, 100% consistency, and improved customer satisfaction.
  • CTA: "Visit automationsurgeon.com to schedule a diagnostic call with me to map out your current workflow."

2.3. Lead Qualification Automation Demo

  • Hook: "I'm Anton, and I want to show you how we automatically qualify and nurture your leads so your sales team only talks to prospects who are ready to buy."
  • Credibility: "I've built these systems for companies processing hundreds of leads per month, with proven conversion rate improvements of 3x or more."
  • Problem: Explain the wasted time and lost opportunities from inconsistent lead nurturing and qualification.
  • Solution: Demonstrate the automated system: lead scoring, personalized nurturing sequences, and automated task scheduling.
  • Results: Focus on the 3x increase in qualified leads and 50% faster sales cycles.
  • CTA: "Let's talk about your lead flow—schedule a diagnostic call to review your specific situation."

2.4. Azure DevOps Integration Demo

  • Hook: "Hi, I'm Anton from AutomationSurgeon. I want to show you how we bring enterprise-grade DevOps capabilities to growing businesses without the complexity or cost."
  • Credibility: "My Microsoft AI-102 certification and enterprise background mean I understand both the technical requirements and business value of proper DevOps."
  • Problem: Address the common struggles with version control, deployment automation, and security compliance.
  • Solution: Demonstrate the CI/CD pipeline: automated version control, testing, and secure deployment.
  • Results: Emphasize the 80% faster deployments and zero security incidents.
  • CTA: "Schedule a diagnostic call with me to assess your current setup and see how we can implement this for your team."

3. Production & Quality

3.1. Content Creation Guidelines

  • Pre-Recording: All scripts are prepared and rehearsed, demo environment is prepped
  • Recording: Demos are recorded with high energy, clear pacing, conversational yet professional tone
  • Personal Touch: Anton's expertise and personality come through authentically
  • Post-Production: Videos are edited to remove mistakes, branded with company logo, and captioned for accessibility

3.2. Founder Credibility Elements

Include in Every Demo: - Personal introduction: "I'm Anton, founder of AutomationSurgeon" - Relevant credential mention: "Microsoft AI-102 Certified" or "enterprise automation background" - Personal experience reference: "I've helped [X] companies solve this exact problem" - Direct contact invitation: "Schedule a call with me directly to discuss your needs"

4. Success Metrics

  • Engagement: Target a 70%+ view completion rate and a 15%+ click-through rate on CTAs.
  • Conversion: Target a 30%+ conversion rate from demo view to discovery call.
  • Quality: Maintain a 4.5/5+ satisfaction score from client and sales team feedback.
  • Authority Building: Demos should position Anton as a recognized expert and build trust in capabilities.